Thursday, 24 January 2013

Can a last-minute press conference save a falling PAP? State of the PAP: Losing Brand Losing Ground

If politics in Singapore is like the business world, the PAP is in the declining state, losing goodwill, losing ground and losing market share. reported that the PAP would call a last-minute press conference at 11 pm just before the start of the cooling off day of Punggol East by-election.  And apparently, it has coincided with the WP press conference at 7 pm the same day.  The PAP - a falling brand, despite having a rally from 7 to 10 pm, still finds time not enough. So, will a last-minute press conference save the PAP and help it to retain Punggol East?  

The PAP’s market share, in term of percentage of votes, is declining.  In GE2011 it dropped to 60%.  If you considered PE2011 as another indicator, then it was even lower, down to 35%.  Can you imagine in 1968 GE, the PAP got 88% of the votes? Hence, its image and its goodwill in the eyes of many Singaporeans, especially netizens, are no more a trusted and reliable brand.

Punggol East voters when you go to the polling centres on 26 Jan, you have to remind yourself that the PAP is not an “in” thing. It has credible problem. It has lost its brand value and market share.  And most importantly, it is no more a people’s action party.  It is a party driven by money.  It is no more pro-Singapore and loves Singapore as before.

Still remember Lee Kuan Yew’s famous speech: 
“Even from my sick bed, even if you are going to lower me into the grave and I feel something is going wrong, I will get up.” 1988 National Day Rally, when he discussed the leadership transition to Goh Chok Tong in 1990. As quoted in The Cambridge History of Southeast Asia: Volume 2, The Nineteenth and Twentieth Centuries
So, you can judge how much he loves Singapore.  This is a unique example that Lee senior shows his love to Singapore and how pro-Singapore he is.  In later days, Lee senior thinks if Singapore is not stable, calling in army may be an option: (this is another way of expression of love). 
11) “Without the elected president and if there is a result, within two or three years, the army would have to come in and stop it.” - MM Lee Kuan Yew
When comes to Goh Chok Tong’s turn, he still loves Singapore as Lee senior but he cannot provide the Swiss standard of living to Singaporeans as promised. But Goh’s mission is still pro-Singapore and love-Singapore. 
My mission is clear: to ensure that Singapore thrives and grows after Mr. Lee Kuan Yew; to find a new group of men and women to help me carry on where he and his colleagues left off; and to build a nation of character and grace where people can live lives of dignity and fulfillment, and care for one another.
However, PM Lee’s opinion about Singaporeans is quite different from the other two former PMs.   
Our citizens put up chilies and onions to prevent the rain from falling.2008 Singapore Grand Prix
No wonder our life is getting difficult as we have to put up chilies and onions to stop the rain.  And chilies and onions make ones cry likes rain.

Even their Punggol East candidate, Dr Koh Poh Koon has to admit and acknowledge that it is no more an “in” thing to join the PAP.  What a change of world it is!  He even hesitated to stand for election when PM Lee asked him to represent the PAP at PE BE.

So, the PAP has a branding problem.  Dr Koh has a confidence problem. Of course, this has to do with the quality of its leadership.

For Singaporeans old enough, as Low Thia Khiang (SG WP) said last night, they will notice the change of quality in the PAP.  From Lee senior to Goh to Lee junior, the quality of the PAP leadership has declined.  Not only the quality standard drops, the moral standard drops too. 

Punggol East voters, this is a golden opportunity to use this by-election to slap the PAP and make them work harder for you. 
“Ladies and gentlemen, we cannot afford to put our lives in the hands of a sleepy driver. Do not put another sleepy driver into Parliament,” he said with gusto, to loud cheers from an estimated 8,000-strong rally crowd, its biggest turn-out of the three rallies. 
“May this by-election provide the ‘Punggol Slap’ which the PAP will never forget!”

No comments:

Post a comment