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From Market Leader to Market Loser NTUC Income’s “Longevity” and Sustainability issues?

 From Market Leader to Market Loser

NTUC Income’s “Longevity” and Sustainability issues?


Reading the NTUC statement and considering the business model of NTUC Income, Income has a “longevity” issue as the company was once a market leader and now a losing party in the well covered medical and retirement insurance market.


So, Income’s sustainability is in question.  She needs to survive or in  better word expansion in the changing environment.  The insurance market has changed, especially the income per capita of Singaporeans has increased a lot.  Hence,  Income needs a new direction to adapt into the new market situation and challenges. 


And so, Income needs a new partner.  And they cannot find a local partner to make Income an ownership of  Singapore.    It seems she will follow some local big names, like NOL, SPH,  fail and go down the drain if no action is taken.  Oh!  SPH Media Trust is lucky as the government is willing to put money to keep it afloat.


Can an insurance company survive under a co-operative model? Yes and No. However, if one thinks of enterprise, money, capital, profit, and salary, your focus point will change.  Just like the two big MRT breakdowns in 2011 shows us making profit is not everything while maintenance work needs to be done properly!


Perhaps, NTUC, NTUC Income need new leadership to meet Singaporean demand.  They have been in their comfort zone for too long.  If you look at their portfolio of businesses, enterprises, in the name of protecting the lower income and workers, they have enjoyed some kinds of protection or monopoly privilege in the past.  


Not only Income, other NTUC portfolios will also face the same challenges - longevity and sustainability.  In business, in politics, we have entered a new era for good or for bad. 

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