No Full Funding because of
Failed Propaganda.
Failed KPIs.
Cut funding. No full funding. As reported, (SMT) did not meet key performance indicators for digital reach, youth reach, vernacular reach and average time spent on its websites and apps.
This proves the ineffectiveness of mainstream media. No wonder, the US Ambassador to Singapore sees ‘no need’ to deal with Singapore’s traditional media. He prefers to use social media.
The irony is this is also the state of the PAP’s propaganda. The past effective propaganda machine is no longer reaching the youth, the community, and social media. People are unwilling to spend time reading the state sponsored propaganda. What is next?
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