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不再分发免费中文报，是啥意思？



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从《我报》到《MyPaper》代表了始乱终弃的价值观。

从12月起，免费分发中文报的时代在新加坡已经结束。《我报》这份免费的中英文报正式走入历史。这意味着什么？

  • #免费的中文报继续，会直接影响联合早报的销路？
  • #年轻读者不看中文报，即使免费也没人阅读？
  • #人民行动党不需要免费中文报传递信息，现有中文媒体和广播已经能够满足这个需求？
  • #相对于英文报的影响力，其他语文报纸的影响力，已经式微，边缘化？免费中文报变成多余产品？
  • #从商业考虑，《今日报》的英文报老二地位，威胁报业控股的营收？因此，有必要利用《新报》来抗衡？

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《新报》对抗《今日报》显现华文的边缘化。

新加坡媒体是一个受到保护和控制的行业。人民行动党政府，可以很容易的保护媒体，通过保障出版权、广播权，甚至让报纸、媒体公司发展产业投资来增加收入；又或者大量增加官方津贴，来维持媒体的生存和发展。

因此，如果免费分发中文报能够起到一定的政治宣传目的和作用，即使是亏本，报业控股也是可以继续亏本下去。反正，只要为行动党服务，回报是一定有的。更何况报业控股的大股东也不会有什么意见，大家都明白这个游戏规则，又何必为这些小钱而烦恼呢！

难不成，新加坡会找不到媒体人来为免费中文报工作吗？新加坡的中文文字工作者，只是足够供应给三家中文报吗？这当然是不太可能，即使真的如此，我们大可引进人才？

免费中文报，大可停办三、四年。甚至也可以永久性停办。反正，未来三、四年也不会出现大选。明年的总统选举，大局基本上已经安排好了，不论有选举还是直通车，应该不会出现什么变数。所以，报纸媒体的功用，大致也是如此。或许说，为何报业控股在今年可以裁员，甚至未来两、三年都可以裁员。反正，没有选举宣传的大任务在身，精简一下，让股东高兴一下也好。

行动党也可以借这段时间来考虑免费中文报的功用。同样一笔钱，放在网络上，社交媒体上，甚至直接派送到家、上门宣传可能比免费中文报来的更加有效？

事实上，老一辈习惯阅读中文报的人，还是会付费阅读中文报，而不阅读报纸的人，依然不会花钱买报纸。新加坡本地人读者人数，大致如此，边际效应接近零。

《我报》从单语的中文报，演变成中英双语的《MyPaper》，再发展到今天的单语的英文报《thenewpaper》，这里面的变化，代表了什么？华文功用的式微、消失？在行动党眼中，这是现实的考虑吗？还是，商业考量？还是。。。

或许，这就是行动党衡量华文，华族传统价值的写照？

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